General Help Guides & Links
Use the search tool below or browse a card for quick access to how-to articles and docs.
Content Creation & AI
Customer Communication & Approval Process
This guide walks you through the process of creating construction progress updates for email and website communications.
Promotional Content Creation and Approval Process
This guide walks you through the process of creating marketing content such as blogs, social media posts and promotional emails.
How to Create, Build and Send an EDM in HubSpot
The process of creating an EDM in HubSpot, from building content through to reviewing, testing, approving and scheduling.
Meltwater Training Resources
Get the most out of Meltwater’s media monitoring tools, with practical guidance on key features and uses.
Using Jasper AI Commands
A quick overview of how to use Jasper Commands from the Jasper dashboard. A short video with an extensive list of commands
Jasper AI Prompt Engineering
Enhanced instructions and guide for prompt engineering for Jasper (or other AI platforms)
Midjourney Image Generator Guide
Documentation on what Midjourney is, an overview of the platform, and prompting information
Runway ML Generator Guide
Documentation on what Runway ML is, an overview of the platform, and prompting information
SEO & GEO
BrightEdge Site Assessment
Explains the common issues for all projects identified in our recent BrightEdge website audit and outlines how to fix them.
SEO
Training from Bonfire on best practices for SEO and their predictions for the future of SEO.
Forwarding Google Reviews
To save time in checking the corporate google inbox, set up a forwarding mechanism to have your google reviews sent to your inbox.
SEO Platform Set up + Optimisation
Training from BrightEdge on SEO on how to set up a new project for SEO.
Digital Advertising
High Performing Digital Campaign Set Up
A step by step guide explaining the process for setting up your new project's digital campaign for success. Eglinton Village is used as a case study.
Digital Advertising
Insights into Bonfire's paid advertising campaigns across both search and social media strategies.
Create GTM Container
Setup GTM for project websites and add code to configuration locations
Create GA4 & UA
Google is replacing UA (standard analytics) for GA4 in July 2023. This guide shows how to setup both for projects.
REA Ignite Project Profile Process
This document outlines how to correctly set up an REA Project Profile in Ignite and ensure that project data is successfully connected to HubSpot and the CRM.
Website & HubSpot
NPS Follow-Ups in HubSpot
A guide for Cedar Woods staff on how to follow up and track purchasers who have not responded to NPS surveys in HubSpot.
Subscription Preferences - Processes
Guidelines and processes when it comes to updating a customers subscription preferences.
CWP Project Site - Go Live Checklist
Required prior to any new project site going live. Direct link to Sharepoint current doc. Please clone before use.
Adding Information to Technology Config Doc
How to locate and add information to the marketing technology information document. Use this to update Runway URl's, GTM, GA and other project information
Registering Domain Names
Video and Powerpoint document to explain how to register domains via Web Central. Login details are with Last Pass National
EP Support Guide
Please view for login info to submit a T&M request plus download the project request file
Create GTM Container
Setup GTM for project websites and add code to configuration locations
Create GA4 & UA
Google is replacing UA (standard analytics) for GA4 in July 2023. This guide shows how to setup both for projects.
Google Review Workflow Set Up
A step by step guide explaining how to implement the google review workflows including settlement guide, contract signing congratulations and ad hoc one off push.
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