High Performing Digital Campaign Set Up - Eglinton Village Case Study
A step by step guide explaining the process for setting up your new project's digital campaign for success. Eglinton Village is used as a case study.
General Help Docs
Digital Campaign Set Up
Powerpoint Presentation
Outlines:
- Eglinton Village project context
- Campaign planning
- Define your target audience - who are they and where are they moving from
- Setting KPIs
- Campaign Objectives
- Campaign Set Up
- Technical items - landing pages, campaign forms, campaign tagging
- Creative Assets
- Campaign Optimisations
- Check your performance data against KPIs
- Identify areas for improvement
- Additional Reference Resources
Link to presentation here
Training Recording