HubSpot Facts
How traffic is categorized into each source
HubSpot follows a set of rules to categorise traffic into a specific source, and checks the full page URL and the referring domain, if available, against these rules. They are applied in this order:
Order |
Rule |
Source |
| 1 |
The "utm_medium" parameter is “social” and the "utm_source" is exactly the name of a recognized social network. OR The "utm_medium" parameter is "social" and the referring domain is a social media site. |
Organic social |
| 2 | The "source" parameter contains the word “adword”, “ppc”, or “cpc”. | Paid search |
| 3 | The "source" parameter contains the word “adword”, “ppc”, or “cpc”. | Paid search |
| 4 |
The "utm_medium" parameter contains "paid," "ppc," or "cpc", and the "utm_source" parameter is exactly the name of a recognized social network. OR The "utm_medium" parameter contains "paid," "ppc," or "cpc", and the referring domain is a social media site. OR The "utm_source" or "utm_medium" contains "paidsocial". |
Paid social |
| 5 | The "utm_source", "utm_medium", or "utm_campaign" parameter is present and the referring domain is google.com. | Paid search |
| 6 | The "utm_source", "utm_medium", or "utm_campaign" parameter is present and contains the word "adword," "ppc," or "cpc". | Paid search |
| 7 | The "utm_source", "utm_medium", "utm_campaign", or "source" parameter contains the word “email”. | Email marketing |
| 8 | The "utm_source", "utm_medium", "utm_campaign", or "source" parameter is present and does not contain the word “email”, “adword”, “ppc”, or “cpc”. | Other campaigns |
| 9 | Referring domain is a social media site. | Organic social |
| 10 | Referring domain is a mail domain or RSS reader. | Direct traffic |
| 11 | Referring domain is a search engine. | Organic search |
| 12 | The referring domain is considered internal traffic based on the listed site domains in reports settings. | None |
| 13 | Referring domain is not a social media site or search engine. | Referral |
| 14 | No referring domain or tracking URL. | Direct traffic |