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External Site Tracking: REA Natives & Audience Extension Lead Ads

This article provides details on incorporating auto-response emails into your Realestate.com.au Native Lead Ads and Facebook Audience Extension Lead Ads processes, as well as linking these assets to a HubSpot Campaign. This helps in tracking and attributing contacts or sales that originate from an external site, such as REA or Facebook in this case.

 

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HubSpot

REA Tracking Set Up

HubSpot

Setting Up Specfic Auto Response Emails

Step 1

Clone your existing [PROJECT CODE]_Auto Response to Enquiry Form email and rename to [PROJECT CODE]_REA Native Auto Response or [PROJECT CODE]_REA Aud Ext Auto Response.

Under Email Type select 'Automated' and then click 'Clone'.

REA Tracking_step 1.2    REA Tracking_step 1.1

 

Note: If you are running both Native and Audience Extension lead ads, you will need to set up an auto-response email for each. The content of these emails can remain the same.

 

Step 2

Under Settings, ensure you assign your new auto-response email to your projects appropriate HubSpot campaign. 

REA Tracking_step 2

 

 

Native Workflow Adjustments

Note: If you are already running Native Lead Ads, this workflow should already be in place.
Any issues here, please log a ticket with the support team.

Step 3

Navigate to your [PROJECT CODE]_Martech folder and find the [PROJECT CODE]_REA-Native-Ad_Set-Project-ID workflow. 
Link to template workflow for example/cloning.

Scroll down until you find the ‘Set marketing contact status’ action, below this click the ‘+’ button.

REA Tracking_step 3.1


Select ‘Communication’ and ‘Send email’

REA Tracking_step 3.2


Search for the Native auto response email you just created and then click ‘Save’.

REA Tracking_step 3.3

 

Step 4

Assign this workflow to your appropriate project HubSpot campaign (the same one you assigned the auto response email/s to).

Click File > Organise > Add campaign label

REA Tracking_step 4.1


Find your campaign and click ‘Save’.

REA Tracking_step 4.2

 

Audience Extension Workflow Adjustments

Step 5

Note: If you are already running Audience Extension Facebook Lead Ads, this workflow should already be in place. Any issues here, please log a ticket with the support team.

Navigate to your [PROJECT CODE]_Martech folder and find the [PROJECT CODE]_REA_FB-Extension-Lead-Form workflow
Link to template workflow for example/cloning.

Scroll down until you find the ‘Set marketing contact status’ action, below this click the ‘+’ button.

REA Tracking_step 5.1


Select ‘Communication’ and ‘Send email’

REA Tracking_step 5.2

 

Search for the Aud Ext auto response email you just created and then click ‘Save’.

REA Tracking_step 5.3

 

Step 6

Assign this workflow to the relevant HubSpot campaign (the same one you assigned the auto response emails to).

Click File > Organise > Add campaign label

REA Tracking_step 6.1

 

Find your campaign and click ‘Save’.

REA Tracking_step 4.2