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Guide

Jasper AI Prompt Engineering

How To Guide

As with all prompts, the key to successful AI-generated content is specificity and clarity. Be as detailed as possible about the desired outcome, audience, and tone. Utilise the voice option in Jasper to assist in capturing the Cedar Woods Properties (CWP) tone effectively.

Enhanced Framework for AI Content Creation Prompts

Jasper Chat Basics

🏃‍♀️ 1. Action - Define the Task:

  • Start with a clear, action-oriented verb to specify the type of content you need. Consider broadening the range of actions to include analyse, compare, suggest, create, and visualise, offering a wider scope of content possibilities.

🏗 Structure - Specify the Format:

  • Detail the desired outcome's format more explicitly beyond defining the structure (e.g., list, headline, blog intro). This might include:
  • Specifying a problem-solution format, a case study outline, FAQ, or a storytelling approach.
  • Mentioning if visual elements, bullet points, or callouts are needed.

➡️ Directions - Provide Context and Specifications:

Include the following details to provide depth to your prompt:

  • Audience Insight: Describe the target audience's key characteristics or current mindset.
  • Purpose: Clarify the goal of the content (inform, persuade, entertain).
  • Tone and Voice: Indicate the desired tone (professional, conversational, humorous) and any brand voice specifics.
  • Key Points: List essential topics, questions, or themes to cover.
  • Keywords: For SEO content, specify primary and secondary keywords.
  • Examples for Inspiration: Describe any existing content that embodies the desired style or quality without linking.
  • Unique Selling Points (USPs): Focus on what sets the topic or product apart, highlighting benefits and features.
  • Limitations or Considerations: Note any sensitivities, legal considerations, or brand guidelines to adhere to.

Specific Examples

Blog Post Idea Prompt

  • Action: Write
  • Structure: An in-depth blog post
  • Directions: "Explore the unique benefits of living in a master-planned community by Cedar Woods, focusing on how these communities cater to diverse lifestyles, from young professionals to growing families. Highlight the integration of green spaces, amenities, and community events that promote a healthy, connected lifestyle. Discuss how Cedar Woods' commitment to quality and sustainability is reflected in their design and construction practices. The tone should be informative yet engaging, aiming to educate potential buyers on the long-term value and lifestyle enhancements offered by Cedar Woods. Include real-life success stories or testimonials to add authenticity."

Email Nurture Series Prompt

  • Action: Develop
  • Structure: A series of three emails
  • Directions: "Craft an email nurture series aimed at first-time homebuyers interested in Cedar Woods properties. The first email should introduce Cedar Woods, emphasising the brand's history, values, and commitment to quality living spaces. The second email will dive into the practical benefits of buying off the plan, including customisation options and potential financial advantages. The final email should focus on the vibrant communities Cedar Woods creates, showcasing amenities, community activities, and testimonials from happy residents. The series should guide readers through the journey of becoming a homeowner with Cedar Woods, using a friendly and reassuring tone to build trust and engagement."

SEO Topics and Research Prompt

  • Action: Generate
  • Structure: A detailed outline for an SEO-focused article
  • Directions: "Create an outline for an article that targets the keyword 'benefits of investing in new construction homes.' The article should start with an introduction to the current real estate market trends favouring new construction investments. It should then list key benefits such as modern amenities, energy efficiency, lower maintenance costs, and potential tax advantages. Incorporate how Cedar Woods addresses these points in their projects, highlighting specific features that appeal to investors, like sustainable building practices and community-oriented designs. Conclude with a call to action encouraging readers to explore Cedar Woods' investment opportunities. The tone should be authoritative and persuasive, aimed at savvy investors looking to expand their portfolios."

Additional Content Ideas

Blog Post Ideas

"The Future of Living: How Cedar Woods is Shaping Tomorrow's Communities Today"
  • Prompt: Explore the innovative design and community-focused approach Cedar Woods takes to create vibrant, sustainable living spaces. Highlight the company's commitment to quality, sustainability, and creating places that inspire connection and growth.
"Buying Off the Plan: A Smart Investment in Your Future"
  • Prompt: Demystify the process of buying off the plan with Cedar Woods. Provide a step-by-step guide, benefits such as customisation options, potential for capital growth, and testimonials from satisfied homeowners.
"Financing Your Dream Home: Tips and Tricks from Cedar Woods Experts"
    • Prompt: Offer practical advice on securing financing for a new home. Include tips on budgeting, choosing the right loan, and leveraging Cedar Woods' partnerships with financial institutions.

Additional Email Nurture Series

Welcome Series for Prospective Buyers
    • Prompt: Craft a welcoming email that introduces Cedar Woods, highlighting the company's history, values, and unique approach to creating communities. Follow up with emails that delve into specific topics like the benefits of new builds, financing options, and choosing the right community.
Investor Education Series
    • Prompt: Design an email series targeting potential investors. Focus on the advantages of investing in new builds, including market trends, rental yield potential, and the long-term value Cedar Woods properties offer.

Additional SEO Topics and Research

"The Benefits of Community-Centric Living Spaces"
    • Prompt: Create content that focuses on the importance of community in residential design. Use keyword research to identify terms related to community living, sustainability, and quality of life improvements.
"Why New Builds Offer the Best for Modern Living"
    • Prompt: Highlight the technological, design, and sustainability advantages of new builds. Conduct keyword research around new construction benefits, energy efficiency, and modern amenities.

Informational Content

Testimonials and Customer Stories
    • Prompt: Create a campaign to collect and showcase testimonials from Cedar Woods community members. Focus on storytelling that highlights their experiences, the buying process, and the benefits of living in a Cedar Woods property.

 

Prompting on Steroids - Template

Taking the basics of prompts to a new level will give you a better result in any AI platform.

Using one of the sample prompts above you can expand this to create a more targeted and specific article. 

Generic Enhancement Prompt Template

Basic Prompt Example:
"The Future of Living: How Cedar Woods is Shaping Tomorrow's Communities Today"
Prompt: Explore the innovative design and community-focused approach Cedar Woods takes to create vibrant, sustainable living spaces. Highlight the company's commitment to quality, sustainability, and creating places that inspire connection and growth.

To enhance this basic prompt, apply the following template:

Title: [Insert an engaging title that captures the essence of your content]

Enhanced Prompt Template: "Compose [type of content: article, guide, blog post] that delves into [main topic]. The content should address [target audience] and cover the following key areas:

  • [Subtopic 1]: [Provide details and instructions related to this subtopic].
  • [Subtopic 2]: [Provide details and instructions related to this subtopic].
  • [Subtopic 3]: [Provide details and instructions related to this subtopic].
  • [Subtopic 4]: [Provide details and instructions related to this subtopic].

Incorporate [any specific features such as interviews, testimonials, case studies]. Ensure the content reflects [tone and style requirements], and aligns with [brand voice/identity]. The ultimate goal is to [final purpose of the content, e.g., educate, inform, persuade].

Consider including [any calls to action, questions for the reader, interactive elements]."


Example Using the Template:

Title: "The Future of Living: Cedar Woods' Vision for Sustainable Communities"

Enhanced Prompt Based on Template: "Craft an in-depth feature article that examines the forefront innovations and community-centric developments by Cedar Woods in crafting tomorrow's sustainable living spaces. The article should engage a broad readership, from eco-conscious millennials to family planners, and dissect the following focal points:

  • Innovative Design: Detail the cutting-edge architectural and design techniques employed by Cedar Woods, and how these contribute to sustainability and aesthetic appeal.
  • Community Focus: Analyse the initiatives Cedar Woods implements to foster community spirit and social connectivity within their developments.
  • Sustainability Commitment: Evaluate Cedar Woods' sustainability practices and how they align with global environmental standards.
  • Quality Living: Showcase real-world examples of how Cedar Woods' commitment to quality has positively impacted residents' lives.

Include testimonials from community members, insights from industry experts, and highlight any awards or recognitions. The article should be written in a narrative that is informative and captivating, mirroring Cedar Woods' ethos of professionalism and warmth. Conclude with a persuasive call to action that invites readers to become part of the Cedar Woods community."